As a P.R. professional, it only seems right that there is not a common enough ground for Apple's App Store to have a Public Relations category. Typing in Public Relations initially brought up two very appealing apps that either one, "Insider: A D.I.Y. PR App", didn't work, or two, "Talkwalker", you would have to be a customer to a company that deals with analytics for large scale corporate companies. After digging for an app that had all the features that would help assist in every day tasks and was user friendly, I finally discovered Evernote.
How do you feel about it?
Evernote is by far one of the easiest and most user friendly app that I've ever downloaded. It's homepage immediately opens up to a Notes section, a Scratch Pad for quick writings or memos, and a Recently Captured section for Web Clips, Images, Documents, etc. This app is simple, yet effective, and also offers a nice color scheme with the black and green. Take a look at Evernote's homepage.
'Gimme' the Deats!
With Evernote it's pretty easy to get from A-Z. For a Public Relations professional, this singlehandedly may be the best app to use. The free version lets you sync 2 devices, has 60 MB of Monthly uploads, and 25 MB of Max Note size. This is a great way to start to get familiarized with the app and is great for start up companies and professionals. Eventually, the need for the upgraded versions will be inevitable and $7.99 per month for the Personal and $9.99 per month for the Professional subscriptions are not a pocket drainer for the additional features. The implementation of syncing different calendars, being able to access content across unlimited devices, and having offline accessibility is what makes Evernote the best app for us. The desktop version is just as simple and appealing, and this is the consistency that I look for when going from mobile platform to desktop and vice versa.
In the end?
For an app that encompasses the essentials, the only con that I could find amongst the many pros were the amount of navigation needed to not be almost forced to subscribe. On both the mobile and desktop versions, upon signing in for the first time, you're greeted with a quick walkthrough of the platform and then given two options, the personal or professional subscription. And if you're not too careful, you may miss the "continue with my free subscription" button that's hidden in plain sight. Although I take it as creative marketing and suggestive selling, it may frustrate someone who may want quick results. Overall, Evernote will be an app I use every day and I'm glad I got a chance to share this gold I dug up with you.
- Q
References
SRL, O. A. (2018, August 22). Insider: A D.I.Y. PR app. App Store. Retrieved May 22, 2022, from https://apps.apple.com/us/app/insider-a-d-i-y-pr-app/id1397958131
Talkwalker.com. (n.d.). The #1 Consumer intelligence acceleration platform. Talkwalker. Retrieved May 22, 2022, from https://www.talkwalker.com/
Evernote's Logo. (n.d.). Evernote.com. Retrieved May 22, 2022, from https://www.evernote.com/client/web#?hm=true&.
Evernote. (2019, February 12). Evernote - notes organizer. App Store. Retrieved May 22, 2022, from https://apps.apple.com/us/app/evernote-notes-organizer/id281796108
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