Campaign Snapshot

Legacy Music Co. is Charlotte, NC’s premier multimedia hub. Founder and owner, Nathaniel “Nature” Jones opened a unique facility in an even more unique location for services in 2021. This campaign aims to properly raise brand awareness and solidify brand identity, while integrating best practices for social media marketing.

The campaign's objectives are to increase the engagement of all social platforms by at least 30% over a three-month period. This presentation discusses the goals, strategies, and tactics executed for a successful campaign. LMC’s social media channels will be analyzed according to measures provided in the presentation. The social platforms include Facebook, Instagram, and TikTok.